Barbara E. Kahn

Shopping Revolution, Updated a

Shopping Revolution, Updated and Expanded Edition

2021

Shopping Revolution

Shopping Revolution

2018

Customer of Tomorrow

Customer of Tomorrow

2015

Global brand power

Global brand power

2013

Advances In Consumer Research (Advances in Consumer Research)

2006

Advances In Consumer Research. Volume XXXII

2005

Advances in consumer research 31

2004

Grocery revolution

1997

Using purchase frequencies and

Using purchase frequencies and penetration rates to infer brand positionings

1987

Measuring variety-seeking and

Measuring variety-seeking and reinforcement behaviors using panel data

1985

Measuring variety-seeking and

Measuring variety-seeking and reinforcement behavior using panel data

1984

Introduction to Marketing Case

Introduction to Marketing Cases and Readings