Books by Wesley J. Johnston
B2B Research and Managerial Re
B2B Research and Managerial Relevance
Cbim 2011
Cbim 2011
Entrepreneurship and Service I
Entrepreneurship and Service Innovation
Service Innovation in Business
Service Innovation in Business-To-Business Firms
Celebrating 20 Years of Publis
Celebrating 20 Years of Publishing B2B Research
Interpretive Methods in Busine
Interpretive Methods in Business-To-Business Research. the Journal of Business and Industrial Marketing, Volume 18, Issue 6 7
Managing salespeople
A review and integration of re
A review and integration of research on organizational buying behavior
Advances in Telecommunications Management Vol. 3
Patterns in Industrial Buying
Patterns in Industrial Buying Behaviour
Patterns in industrial buying behavior
Purchases of capital equipment
Purchases of capital equipment and industrial services