Shigesato Itoi

"Shigesato Itoi (糸井 重里, Itoi Shigesato, born November 10, 1948) is a Japanese copywriter, essayist, lyricist, game designer, and actor. Itoi is the editor-in-chief of his website and company Hobo Nikkan Itoi Shinbun ("Almost Daily Itoi Newspaper"). He is best known outside Japan for his work on Nintendo's Mother/EarthBound series of games, as well as his self-titled bass fishing video game." - https://en.wikipedia.org/wiki/Shigesato_Itoi