Books by George S. Yip
Pioneers, Hidden Champions, Changemakers, and Underdogs
China's next strategic advantage
Die globale Wettbewerbsstrategie
Managing global customers
Total global strategy II
Strategies for Central and Eastern Europe
Asian advantage
Effects of nationality on glob
Effects of nationality on global strategy in major American, Europeanand Japanese multinational companies
Instructor's manual: Total glo
Instructor's manual: Total global strategy
Global market strategies of U.
Global market strategies of U.S. and Japanese businesses
Total Global Strategy
Diagnosing global strategy pot
Diagnosing global strategy potential
Do American businesses use glo
Do American businesses use global strategy?
The Role of Strategic Planning
The Role of Strategic Planning in Consumer-Marketing Business (Working Paper, Report No 84-103)
Diversification entry
Diversification entry
Strategic heterogeneity and en
Strategic heterogeneity and entry barriers