Books by Vincent-Wayne Mitchell
Marketing with MyMarketingLab
Marketing with MyMarketingLab Pack
The effect of organisation and
The effect of organisation and buying-centre size on purchasers' risk perception and reduction
A survey of chief planning off
A survey of chief planning officer attitudes towards planning consultants
An exploration of the relation
An exploration of the relationship between consumer motivations and risks
Cross-cultural consumer resear
Cross-cultural consumer research
Perceived risk
Perceived risk
Purchasing industrial professi
Purchasing industrial professional services
Age, sex and social class
Age, sex and social class
Appointing planning consultant
Appointing planning consultants
Using factor, cluster and disc
Using factor, cluster and discriminant analysis to identify psychographic segments
Consumer services
Consumer services
Perceived risk and risk reduct
Perceived risk and risk reduction
UK demographic data providers
UK demographic data providers
A pilot study of local authori
A pilot study of local authority planning departments' attitudes towards GIS, census data and the census of distribution
Establishing the power of the
Establishing the power of the organismic metaphor - how can it help the marketer?
Industrial risk reduction in t
Industrial risk reduction in the purchase of microcomputers by small businesses
A pilot study of consumer atti
A pilot study of consumer attitudes to companies sending out direct mail