There are 15 books by Flemming Hansen on BookOrb. A strong starting point is Branding and Advertising (2003). The bibliography below is in publication order, with series grouped in reading order.
Standalone books
Showing 9 of 15 titles.
Frequently asked questions
How many books has Flemming Hansen written?
BookOrb lists 15 books by Flemming Hansen.
Where should I start with Flemming Hansen?
A good starting point is Branding and Advertising (2003).
What is the Flemming Hansen books in order list?
In publication order: 1. Consumer choice behavior: a cognitive theory (1972), 2. Psychological theories of consumer choice (1975), 3. Familiens og den enkeltes beslutninger (1976), 4. Skalering (1977), 5. Virksomhedens marketingshåndbog (1977), 6. Forbrugerforskning i Danmark (1980), 7. Studies of communication effects (1985), 8. European Advances in Consumer Research (1995), 9. Branding and Advertising (2003).