Henry Assael

Comportamienyo del Consumidor

1999

Essentials of Consumer Behavior

1999

Marketing Principles and Strategy

1993

Mediating Roles of Trail and L

Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)

1984

Consumer behavior and marketing action

1981

Early Development and Conceptualization of the Field of Marketing

1978

Wholesaling in Marketing Organ

Wholesaling in Marketing Organization (A Century of marketing)

1978

The Politics of distributive t

The Politics of distributive trade associations

1967

Dealer reactions to factory po

Dealer reactions to factory policies and actions

1965