Morris B. Holbrook

Playing the Changes on the Jaz

Playing the Changes on the Jazz Metaphor

2008

Consumer value

1999

Daytime television gameshows and the celebration of merchandise

1993

The semiotics of consumption

1993

A decision-specific approach t

A decision-specific approach to organizational buyer conflict

1980

Using multidimensional scaling

Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics

1980

Using decompositional versus c

Using decompositional versus compositional methods to measure socially sensitive consumer perceptions

1979

Using multidimensionally scale

Using multidimensionally scaled correlations to determine patterns of relationships among weakly associated organizational variables

1979

A study of communication in ad

A study of communication in advertising

1975