Books by Benson P. Shapiro
Business marketing strategy
Seeking customers
Marketing management readings
Marketing management readings
Hints for case teaching
Hints for case teaching
Organizing the national accoun
Organizing the national account force
Support systems
Support systems
Managing sales task clarity
Managing sales task clarity
National Account Management
National Account Management
Sales program management
Industrial product policy
Industrial product policy
Price as a communicator of qua
Price as a communicator of quality