Books by Gerald Zaltman
Pazarlama Metaforlari
Essential Knowledge for Resear
Essential Knowledge for Research in Marketing
Como piensan los consumidores
Seeing the voice of the custom
Seeing the voice of the customer
Assessing progress on meeting
Assessing progress on meeting MSI priorities
Assessing Progress on Meeting
Assessing Progress on Meeting Msi Priorities (Report No 91-107)
The Use of Development and Eva
The Use of Development and Evaluative Market Research (Research Program, Working Paper Report No. 89-107)
The use of developmental and e
The use of developmental and evaluative market research
Innovations & organizations
Theory construction in marketing
Consumer Behaviour: Basic Findings and Management Implications
The Use of market research
The Use of market research
Management principles for nonprofit agencies and organizations
Readings in Consumer Behavior
Organizational buying behavior
Dynamic educational change
Strategies for planned change
Broadening the concept of cons
Broadening the concept of consumer behavior
Metatheory and consumer research
Processes and phenomena of social change
Creating social change
Marketing: contributions from
Marketing: contributions from the behavioral sciences
Metatheory and consumer resear
Metatheory and consumer research, by Gerald Zaltman, Christian R.A. Pinson, Reinhard Angelmar