Books by Leonard L. Berry
Xiang shi jie zui hao de yi yuan xue guan li
Management lessons from Mayo Clinic
Un Buen Servicio Ya No Basta
Como Descubrir el Alma del Servicio
Die Kunst Kunden zu begeistern. Neun Erfolgsfaktoren für Service der Extraklasse
Discovering the soul of service
Capture and communicate value
Capture and communicate value in the pricing of services
Ten lessons for improving serv
Ten lessons for improving service quality
Servqual, a multiple-item scal
Servqual, a multiple-item scale for measuring customer perceptions of service quality
Bankers who sell
Emerging perspectives on services marketing
Financial institution marketin
Financial institution marketing
Marketing for bankers
Marketing for the bank executive
Marketing and the social environment