Books by Graham J. Hooley
Market Orientation and Service
Market Orientation and Service Firm Performance
Market Orientation and Service
Market Orientation and Service Firm Performance - a Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10
Marketing in central and eastern Europe
Quantitative methods in marketing
Competitive positioning and th
Competitive positioning and the resource based view of the firm
Competitive positioning
Marketing in the UK
Marketing in the UK
A guide to the use of quantita
A guide to the use of quantitative techniques in marketing