Books by John R. Hauser
Metrics to value R&D
From Little's Law to Marke
From Little's Law to Marketing Science
Direct assessment of consumer utility functions
From Little`s Law to Marketing
From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little
Numerical Methods for Nonlinear Engineering Models
Defensive marketing strategies
Defensive marketing strategies
Essentials of new product management
Design and Marketing of New Pr
Design and Marketing of New Products
An Evaluation cost model of ev
An Evaluation cost model of evoked sets
Competitive price and position
Competitive price and positioning strategies
The Competitive implications o
The Competitive implications of relevant set/response analysis
Competitive advertising and pricing in duopolies
Supplemental appendices to: co
Supplemental appendices to: competitive advertising and pricing in duopolies
Applying Marketing Management
Theory and application of defe
Theory and application of defensive strategy
Theory and Application of Defe
Theory and Application of Defensive Strategy (Report No. 85-107)
Application of the "defender" consumer model
Defensive strategy models
The coming revolution in marke
The coming revolution in marketing theory