Books by Harlan E. Spotts
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Creating and Delivering Value in Marketing
Marketing, Technology and Customer Commitment in the New Economy
Proceedings of the 2000 Academy of Marketing Science Annual Conference
Proceedings of the 2000 Academ
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 2002 Academy of Marketing Science Annual Conference
Proceedings of the 2002 Academ
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Revolution in Marketing : Market Driving Changes
An annotated bibliography for
An annotated bibliography for marketing to an older population