Books by Naresh K. Malhotra

Introdução a Pesquisa de Marke
Introdução a Pesquisa de Marketing (Em Portuguese do Brasil)
2022
Marketing Accountability for Marketing and Non-Marketing Outcomes
Marketing Accountability for Marketing and Non-Marketing Outcomes
2021
Birks : Marketing Research_p6
Birks : Marketing Research_p6
2020
Analysis of Quantitative Surve
Analysis of Quantitative Survey Data
2018
Qualitative Consumer Research
Qualitative Consumer Research
2017
Marketing in and for a Sustain
Marketing in and for a Sustainable Society
2016
Proceedings of the 1985 Academy of Marketing Science  Annual Conference
Proceedings of the 1985 Academy of Marketing Science Annual Conference
2016
Proceedings of the 1986 Academ
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
2016
Relationship Marketing Re-Imagined
Relationship Marketing Re-Imagined
2016
Brand Meaning Management
Brand Meaning Management
2015
Essentials of Marketing Research, Global Edition
Essentials of Marketing Research, Global Edition
2015
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
2015
Proceedings of the 1986 Academy of Marketing Science  Annual Conference
Proceedings of the 1986 Academy of Marketing Science Annual Conference
2014
Shopper Marketing and the Role
Shopper Marketing and the Role of in-Store Marketing
2014
Marketing Research : Pearson N
Marketing Research : Pearson New International Edition
2013
Basic Marketing Research Integ
Basic Marketing Research Integration of Scocial Media - Fourth Edition
2012
Business Resources Syracuse Un
Business Resources Syracuse University MAR 356
2012
Toward a Better Understanding
Toward a Better Understanding of the Role of Value in Markets and Marketing
2012
Études marketing
Études marketing
2011
Review of Marketing Research,
Review of Marketing Research, Volume 6
2010
Basic Marketing Research (Inst
Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach
2009
Marketing Research an applied
Marketing Research an applied orientation
2009
Tech Manual for SPSS, Excel an
Tech Manual for SPSS, Excel and SAS for Marketing Research
2009
Basic Marketing Research Qualtrics
Basic Marketing Research Qualtrics
2008
Review of Marketing Research,
Review of Marketing Research, Volume 5
2008
Fundamentals of Marketing Research (SAGE Library in Marketing)
Fundamentals of Marketing Research (SAGE Library in Marketing)
2007
Review of marketing research
Review of marketing research
2004
Dataset CD-ROM
Dataset CD-ROM
2003
Principles of Marketing : European Edition with Marketing Research, European Edition
Principles of Marketing : European Edition with Marketing Research, European Edition
2003
Principles of Marketing with M
Principles of Marketing with Marketing Research
2003
Review Copy Without/SPSS
Review Copy Without/SPSS
2003
Marketing Research and SPSS 10.0
Marketing Research and SPSS 10.0
2000
Marketing Research with SPSS P
Marketing Research with SPSS PC+ Studentware+ for Business 5. 25
1993
"Consumer cognitive complexity
"Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations"
1986
The persuit of happiness
The persuit of happiness
1965
Fundamentals of Marketing Rese
Fundamentals of Marketing Research 11 (SAGE Library in Business and Management)