Books by Jacob Jacoby
Theory Construction and Model-Building Skills, Second Edition
Comprehension and Miscomprehen
Comprehension and Miscomprehension of Print Communication
The comprehension and miscomprehension of print communications
Perceived quality
Handbook of Questionnaire Cons
Handbook of Questionnaire Construction
The miscomprehension of televi
The miscomprehension of televised communications
The fundamental conceptual and
The fundamental conceptual and empirical framework for a behavioral process technical
Consumer response to price
Consumer response to price