Books by Robert G. Cooper
Generating breakthrough new pr
Generating breakthrough new product ideas
Product development for the service sector
Portfolio management for new products
New products
Mastering the New Product Game
Mastering the New Product Game
The performance impact of prod
The performance impact of product innovation strategies
Project newprod
Project newprod
Introducing successful new pro
Introducing successful new products
Market assessment expenditures
Market assessment expenditures in industrial new product ventures