Books by Hubert Gatignon
Making Innovation Last : Volum
Making Innovation Last : Volume 1
Statistical analysis of manage
Statistical analysis of management data; third edition
Statistical analysis of management data
Participant Handbook (Building
Participant Handbook (Building the Bridge from Learning to Action)
Market Response and Marketing
Market Response and Marketing Mix Models
New Product and Services Development
The INSEAD-Wharton Alliance on globalizing
Markstrat3 - Simulacion Estrategica de Mercadotecnia
Marketing cooperation among ri
Marketing cooperation among rivals
MARKSTRAT3
To standardize or not to stand
To standardize or not to standardize
Adstrat
Adstrat
The multinational corporation'
The multinational corporation's degree of control over foreign subsidiaries
MARKSTRAT A Marketing Strategy
MARKSTRAT A Marketing Strategy Game Teaching Notes