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Home › Authors › Madhubalan Viswanathan
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Madhubalan Viswanathan

12 books

Books by Madhubalan Viswanathan

Product and Market Development for Subsistence Marketplaces
Product and Market Development for Subsistence Marketplaces
2007
Product and Market Development
Product and Market Development for Subsistence Marketplaces. Advances in International Management, Volume 20
2007
A study of comparative judgments based on numerical and verbal attribute labels
A study of comparative judgments based on numerical and verbal attribute labels
1992
An examination of the categorization process for pictures and words /  Madhubalan Viswanathan ; Terry L. Childers
An examination of the categorization process for pictures and words / Madhubalan Viswanathan ; Terry L. Childers
1992
Encoding and memory differences between numerical and verbal product information
Encoding and memory differences between numerical and verbal product information
1992
Individual differences in "need for precision"
Individual differences in "need for precision"
1992
Maximum versus meaningful discrimination in scale responses
Maximum versus meaningful discrimination in scale responses
1992
Response categories as fuzzy sets
Response categories as fuzzy sets
1992
The encoding and utilization of magnitudes of product attributes
The encoding and utilization of magnitudes of product attributes
1992
The encoding of numerical and verbal information on product attributes
The encoding of numerical and verbal information on product attributes
1992
The influence of reference information on the usage of nutrition information
The influence of reference information on the usage of nutrition information
1992
The measurement of individual differences in preference for numerical information
The measurement of individual differences in preference for numerical information
1992
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