Books by Alexander Chernev
Marketing Management - Theory
Marketing Management - Theory and Practice, 2nd Edition
Marketing Management, Global E
Marketing Management, Global Edition + Mylab Marketing with Pearson EText
MyLab Marketing with Pearson E
MyLab Marketing with Pearson EText Instant Access for Marketing Management, Global Edition
Strategic Marketing Management
Strategic Marketing Management, 11th Edition
Kellogg on Marketing
Mastering the Case Interview,
Mastering the Case Interview, 10th Edition
Customer Science
Revel for Marketing Management -- Access Card
Revel for Marketing Management -- Combo Access Card
Strategic Brand Management, 3rd Edition
The Marketing Plan Handbook, 6th Edition
Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Management
Strategic Marketing Management - Theory and Practice
Strategic Marketing Management, 9th Edition
The Marketing Plan Handbook, 5th Edition
Mastering the Job Interview, 9th Edition
The Business Model
The Marketing Plan Handbook, 4th Edition
Product Assortment and Consume
Product Assortment and Consumer Choice
Strategic Marketing Management 7th Edition
The Dieters Paradox
The Marketing Plan Handbook, 3
The Marketing Plan Handbook, 3rd Edition
Strategic Marketing Management
Strategic Marketing Management, 5th Edition
Mastering the Case Interview
Essential Marketing Concepts and Frameworks
Strategic Marketing Analysis
Essential Marketing Frameworks and Concepts
Mastering the Case Analysis
Mastering the Job Interview